I’m really glad to see this article, which demonstrates what I’ve long believed to be true: that all the nervous handwringing in western free-to-play games over not wanting to sell gameplay advantages for money is a bunch of horseshit.

Gamasutra – News – GDC 2011: Perfecting The Free-To-Play Battlefield Heroes

Ben Cousins, general manager of EA's free-to-play Easy studio in Stockholm outlined the team's experiences launching, tuning, and succeeding with the company's first non-casual free-to-play game.