Oh, that’s how it happened.

Gamasutra – Features – The Origins of Night Trap: An Excerpt from Generation Xbox

[In the 1980s, Atari founder Nolan Bushnell's startup Axlon was formed to create electronic toys and games — and toy company Hasbro bankrolled the development of Project NEMO, a VHS video-based console. Former journalist Tom Zito became its head of marketing — an outspoken proponent of the marriag…