One of my projects, Kinect Sesame Street TV, is shipping this September. It’s the lead-in for this great article in Forbes about our strategy for the Xbox.

Microsoft Xbox Is Winning The Living Room War. Here's Why. – Forbes

This story appears in the June 25, 2012 issue of Forbes Magazine. Don Mattrick, chief of Microsoft's interactive entertainment business, home of the Xbox. Photo: John Keatley/Redux for Forbes Cookie Monster wants a snack. Sure, he could have a handful of you-know-whats, but even a Muppet has to watc…